What do you want to say with your videos?

The Qbrick Video Platform is the most complete video offering on the market today. Our end2end service enables you to Create content, Manage your content and Engage your audience – All you need to think about is what you would like to say and to whom.

Below are a few examples of how you can utilize video as part of your daily communications strategy.

Instructions

Products/Services

Employer Branding

Learning

Presentations

Events

Holiday Greetings

Explainers

INSTRUCTIONS

You can always argue around the saying that “a picture is worth a thousand words” and the same could of course be said about video being even more “word rich”. The truth is however that video is a superior communications medium compared to any other and hence an ideal way of delivering information rich communications such as instructions.  

An instructional video helps organizations guide their audience through what can be a complicated and difficult instruction to follow in writing. A good instructional video is detailed and gives instructions step by step to teach it’s audience something and make learning more effective. The video is meant to teach, describe or demonstrate something in particular, to resolve an issue or achieve an outcome.

There are many examples of instructional videos out there today such as:

An installation process

An IT-system tutorial

A product instruction

Support instructions

A repetitive work process

Instructions for compliance fulfillment

Using Qbrick’s Video Platform you can also add interactive elements in your video creating an even more engaging instructional video. Interactive elements can for example be added in the form of clickable buttons to download more detailed/summarized descriptions, clickable options to view a more detailed video of a sub-instruction etc.  

Key Qbrick Features:

Create your content

- Use the Qbrick mobile app to capture your content
- Use the Qbrick Editor to edit your material into a desired video

Manage your content

- Store your videos in a common video library
- Tag your videos to the relevant subject(s) for searchability and automation
- Manage your videos with the relevant security measures depending on content

Engage your audience

- Show your video content using your own branded video player
- Publish your video on your own platforms and/or use Social channels
- Create interactive video content to maximize viewer engagement
- Keep track on your video performance using a data-driven analytics approach

Products / Services

Product or Service videos are an important part of your marketing strategy because they give viewers an opportunity to see how your offering works in action. For B2B brands, this can help you to break down a complex product or service into a compelling and engaging story. For B2C companies, product videos can help elevate brand trust and authority with a closer look at how something is made.

When making a product video you should try and tell a story, solve a problem or highlight at least one spectacular feature. Here are some good ideas on different angles to use:

Focus on the problem (and the solution)

Keep it short and sweet

Focus on one key feature

Provide information and value

Turn it into a series

Find an interesting angle

Include a clear CTA

Key Qbrick Features:

Create your content

- Use the Qbrick mobile app to capture your content
- Use the Qbrick Editor to edit your material into a desired video

Manage your content

- Store your videos in a common video library
- Tag your videos to the relevant subject(s) for searchability and automation
- Manage your videos with the relevant security measures depending on content

Engage your audience

- Show your video content using your own branded video player
- Publish your video on your own platforms and/or use Social channels
- Create interactive video content to maximize viewer engagement
- Keep track on your video performance using a data-driven analytics approach
- Use Live Streaming to maximize your reach and increase the viewer engagement

Employer branding

Video can be a key component of telling an impactful employer brand story. Below you’ll find some guidelines as to what makes a great employer branding video.

Be Honest and Authentic – Highlight real employees across all levels of your organization

In any employer branding, be it video or something else, you always want to be authentic to who you are as an organization and honest about what you have to offer. Highlight the great things that you can uniquely offer such as cool or cutting-edge products, community involvement, or awesome team collaboration – show what your employees love about working at your company.

A simple way to do that is to highlight your own employees from all levels of your organization. Featuring a CEO or executive is fine but complementing that with a diverse set of employees better represents the full picture of what a future employee will encounter. It gives a clearer view into life at your company. Just be sure to let your employees’ voices shine, don’t over-script them, let them be themselves.

Make ‘Em Laugh (or Cry) - Create an emotional connection

Old school corporate videos aren’t going to resonate with anyone anymore. Aim for an emotional hook that will draw people in and create a memorable experience. Part of the reason it’s so critical to build a strong employer brand, is that it can help attract the right talent to your organization and arm them with information that helps them self-select in or out. It’s the people that feel a connection to your company and values that you want to hire. They’re the ones who will add to your culture, stay with the company, and give their hard work and dedication to the organization’s goals.

Show, Don’t Tell - Find creative ways to exemplify your message

There’s a reason people say seeing is believing, it’s hard to deny what you see with your own eyes. So instead of telling people what it’s like to work at your company, show them what it’s like to work at your company. Do you have a casual dress code? Show people in their jeans. Do your employees build awesome products? Show the products being built. Is team collaboration important? Show clips of people working together. And don’t be afraid to get creative in how you do this!

Key Qbrick Features:

Create your content

- Use the Qbrick mobile app to capture your content
- Use the Qbrick Editor to edit your material into a desired video

Manage your content

- Store your videos in a common video library
- Tag your videos to the relevant subject(s) for searchability and automation

Engage your audience

- Show your video content using your own branded video player
- Publish your video on your own platforms and/or use Social channels
- Create interactive video content to maximize viewer engagement
- Keep track on your video performance using a data-driven analytics approach

LEARNING

Video based training offers many advantages to both the instructor and viewer. The instructor can create courses at any time of day from home or any other location, and the viewer has similar learning flexibilities.

The learning effect of the video can be maximized using the Qbrick Interactive Video feature where you for example can add things like:

Links that redirect learners to third-party sites, online articles, or supplemental online training resources.

Click-through buttons that lead to surveys, questionnaires, or other online feedback forms.

An pop up message which poses a question or call to action. This can redirect to yet another online training module or activity.

Turn your online training video into a branching scenario by creating hyperlinked interactive paths. For example, give learners three options to choose from. Each choice leads to a different online training video.

Key Qbrick Features:

Create your content

- Use the Qbrick mobile app to capture your content
- Use the Qbrick Editor to edit your material into a desired video

Manage your content

- Store your videos in a common video library
- Tag your videos to the relevant subject(s) for searchability and automation
- Manage your videos with the relevant security measures depending on content

Engage your audience

- Show your video content using your own branded video player
- Publish your video on your own platforms and/or use Social channels
- Create interactive video content to maximize viewer engagement
- Keep track on your video performance using a data-driven analytics approach
- Use Live Streaming to maximize your reach and increase the viewer engagement

PRESENTATIONS

Presentations are opportunities to make an impact and hence we normally invest lots of time and effort in preparing for this. A typical challenge with any presentation is that we often only get one chance to deliver it and to a limited audience. Regardless if it’s an internal presentation within an organization, a customer facing presentation or a large global company presentation, the use of video can help you to overcome some of these traditional challenges at the same time as you maximize your opportunity to engage your audience.

Record a presentation as it is or edit the presentation afterwards to create the optimal experience for your target audience. With this option at hands you’re no longer stuck with the “one shot” challenge and you can let your selected audience view your presentation at any suitable time for them.

Today’s audience is seeking for authenticity and the desire for instant information is bigger than ever. Both of these two triggers are met when presenting in front of a physical crowd but gathering people in the same location at the same time is not always ideal. With Qbrick Live Streaming you can get the best of two worlds and you can reach out to an even wider audience beyond a physical location and through different time zones. During the presentation you can interact with your audience using the Qbrick Q&A module or show synchronized slides and when the meeting is over you can be served with an automatic recording that your can edit and publish again for new viewers to benefit from.     

Key Qbrick Features:

Create your content

- Use the Qbrick mobile app to capture your content
- Use the Qbrick Editor to edit your material into a desired video

Manage your content

- Store your videos in a common video library
- Tag your videos to the relevant subject(s) for searchability and automation
- Manage your videos with the relevant security measures depending on content

Engage your audience

- Use Live Streaming to maximize your reach and increase the viewer engagement
- Use the Qbrick Q&A module for increased viewer engagement
- Show your video content using your own branded video player
- Create interactive video content to maximize viewer engagement
- Publish your video on your own platforms and/or use Social channels
- Keep track on your video performance using a data-driven analytics approach

EVENTS

Just like a presentation, events are opportunities to make an impact and hence we normally invest lots of time and effort in preparing for this. In addition to the having similar challenges, events also adds the complexity of coordination as well as being cost driving. Due to this, the focus on the Return On Investment (ROI) is often a key area.

As the host of an event you typically want a physical crowd in place and video shouldn’t be seen as a replacement of this, rather a complement. Even though some people would like to physically attend an event it’s not always practically possible and you can instead invite them remotely. Another huge benefit using video is that you can recapitalize on your event by recording it and use the content even after the event is done. Both these to benefits will drastically help you to justify the ROI for your events. 

Key Qbrick Features:

Create your content

- Use the Qbrick mobile app to capture your content
- Use the Qbrick Editor to edit your material into a desired video

Manage your content

- Store your videos in a common video library
- Tag your videos to the relevant subject(s) for searchability and automation
- Manage your videos with the relevant security measures depending on content

Engage your audience

- Use Live Streaming to maximize your reach and increase the viewer engagement
- Use the Qbrick Q&A module for increased viewer engagement
- Show your video content using your own branded video player
- Create interactive video content to maximize viewer engagement
- Publish your video on your own platforms and/or use Social channels
- Keep track on your video performance using a data-driven analytics approach

Holiday greetings

Content creation is often ranked as one of the top challenges when speaking with marketers or communication specialist today, and the reasons are quite obvious…

In today’s world of communication, you need to balance things like frequent communications to the relevant audience with an engaging story not only thinking about what you would like to achieve but also what know that your communications will lead to. And you also need to produce the content knowing that tomorrow you need to do it all again, and again.

Sometimes you don’t have enough time to think about all of this but you still need to communicate with your target audience to show that you’re still there. This is when thinks like Holiday greetings or other general video messages comes in handy.

Key Qbrick Features:

Create your content

- Use the Qbrick mobile app to capture your content
- Use the Qbrick Editor to edit your material into a desired video

Manage your content

- Store your videos in a common video library
- Tag your videos to the relevant subject(s) for searchability and automation

Engage your audience

- Show your video content using your own branded video player
- Create interactive video content to maximize viewer engagement
- Publish your video on your own platforms and/or use Social channels
- Keep track on your video performance using a data-driven analytics approach

EXPLAINER VIDEOS

Think of an explainer video as the modern day elevator pitch for a company’s product or service.

Successful ones are concise, focused and have a very specific purpose: to communicate the value of your product in the shortest amount of time. The explainer style of video is designed to grab people’s attention. Of course, attention is a hot commodity, which means most explainers have high production value and a clear call-to-action. They are often displayed on landing pages, in emails or as ads on Social media channels.

How do I get started creating one?

Start with the end in mind

Let’s return to the elevator pitch analogy and imagine ourselves standing next to a potential customer with roughly one to two minutes to get across the value of our product. That’s not long. Given the time constraints, the best way to craft your message is to first take a step back and look at why you’re even saying it. The goal is to figure out what you want the customer to do when the conversation ends. Should they sign up for your service? Create an account? Visit your webpage? Make sure you first set a clear end goal before you go any further.

Determine your audience

Explainer videos are short by nature and if you don’t speak to a specific audience, your video is doomed to fail. The goal here is to get the right people on the elevator, so you can tell them the right message.

Choose a specific subset of your total target base; a group that is strategically picked for the purpose of this video.

Craft your narrative

After establishing your audience, it’s time to craft the narrative. You have roughly ninety seconds to introduce your product/company/organization, the problem your users are facing and how your product can solve it. This is a lot to cover in a short amount of time, and I recommend breaking it down into more manageable chunks.

Start by focusing on the problem. Take the time to dig into customer data, make customer calls and get to know the biggest problems facing your users. These problems are key to your message, as they’re the reason your potential customers are even looking for a solution.

Once you have a firm grasp on the problems, it’s time to focus on solutions. Here’s where you start crafting the narrative and the key is to focus on solutions, not features.

Think of it less as a chance to show off your feature set, and more of a chance to communicate how your product will make them better at what they do.

Focus on telling a relatable story about the problems they’re facing, then introduce your solution and show how it will improve their life.

Key Qbrick Features:

Create your content

- Use the Qbrick mobile app to capture your content
- Use the Qbrick Editor to edit your material into a desired video

Manage your content

- Store your videos in a common video library
- Tag your videos to the relevant subject(s) for searchability and automation
- Manage your videos with the relevant security measures depending on content

Engage your audience

- Show your video content using your own branded video player
- Create interactive video content to maximize viewer engagement
- Publish your video on your own platforms and/or use Social channels
- Keep track on your video performance using a data-driven analytics approach

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