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…the fact is that: “content is also cash”. There are lots of factors that goes into the bucket that we can label as “cost for video content”, and the range is huge. A commercial production for a large enterprise could cost upwards of €500,000 whilst a shorter branding video might cost €5,000. Production costs will depend on the type of video that you need – creating the story board, the location, crew, equipment, amount of pre-production, editing, sound, post-production etc. This is only listing the cost components and then we have the expected revenue it will generate. Regardless, we can all agree that the aggregated level of investments into this area is definitely equal to other asset investments you might do such as machinery, IT, personnel or facilities.
With this insight you might ask yourself how you manage your investments in these areas vs. how you manage your video assets? The answer is often that you treat your video assets as any other data file that you might have. It’s often stored on a common drive or even worse, on an individual’s laptop, in both cases potentially not backed up. Does that then mean managing video is all about secure storage? The answer is obviously NO. Managing video is all about making sure to maximize the return on your communication investments and hence you need to have a solution in place to unleash the full potential.
Fredrik Fagerlund, CEO
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