Launch of Britbox in the Nordics
In April 2022 BritBox, a new streaming service from the BBC and ITV, launched in the Nordics, making a wide range of brand new and classic British content available to watch in Denmark, Finland, Norway and Sweden. As part of a high profile media launch for journalists drawn from across all four countries, PR agency JMWGolin set up a live-streamed event with senior BritBox executives and a range of creative talent from the UK, powered by Qbrick.
Neale Dennett, SVP International Markets & General Manager EMEA at BritBox International.
A successful collaboration
Qbrick partnered with production company Pointbreak for a hybrid launch event, which was live-streamed from Pointbreak’s studios in Stockholm. With media joining from all over the Nordics, the event gained notable traction for BritBox.
Abigail Legaspi, PR Specialist at JMWGolin
Qbrick would like to thank BritBox and JMWGolin for the opportunity, along with the team at Pointbreak, who were key to making the live studio elements run so successfully.