How BritBox launched in the Nordics – with the help of Qbrick

Launch of Britbox in the Nordics

In April 2022 BritBox, a new streaming service from the BBC and ITV, launched in the Nordics, making a wide range of brand new and classic British content available to watch in Denmark, Finland, Norway and Sweden. As part of a high profile media launch for journalists drawn from across all four countries, PR agency JMWGolin set up a live-streamed event with senior BritBox executives and a range of creative talent from the UK, powered by Qbrick.

“Together with JMWGolin, we were looking for a streaming solution that could offer reliability without compromising quality. After reviewing our options, we decided on Qbrick and were very happy with their high level of engagement and professionalism.”

Neale Dennett, SVP International Markets & General Manager EMEA at BritBox International.

A successful collaboration

Qbrick partnered with production company Pointbreak for a hybrid launch event, which was live-streamed from Pointbreak’s studios in Stockholm. With media joining from all over the Nordics, the event gained notable traction for BritBox.

“The process and collaboration felt reassuringly professional, from the planning stages right through to execution. During the entire collaboration, Qbrick was open to both the agency and BritBox’s needs, which resulted in a highly successful launch.”

Abigail Legaspi, PR Specialist at JMWGolin

Qbrick would like to thank BritBox and JMWGolin for the opportunity, along with the team at Pointbreak, who were key to making the live studio elements run so successfully.

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How BritBox launched in the Nordics – with the help of Qbrick

Launch of Britbox in the Nordics

A successful collaboration

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