100 products in huge interactive video project.
Viva Rizzo video shopping!
Rizzo Group wanted to create a special experience for their customers in times of the pandemic. “We always strive to try new solutions in order to reach our customers, especially now, when store visits have been limited”, they said in a press release.
“With Qbrick’s solution we can make our store more accessible and allow the customer to purchase our products at their own convenience”, Helena Morland, chief of marketing at Rizzo Group, says.
Qbrick team on site
To create this video, the Qbrick production team worked closely with Rizzo Group to storyboard the video and design a user friendly navigation interface.
The team then packed their camera bags and went out to one of Rizzo’s stores to film all the products on location.
The rest of the interactive magic was created in the Qbrick Interactive Editor.
See our interactive expert and videographer Jesper Klaréus talk more about the project:
(Choose between swedish and english subtitles in the settings menu)
The new online business standard
Rizzo wants to replicate the experience of going to one of their physical stores as much as possible. By offering a video experience, where the viewer can navigate from one product to another, and see said product in full motion, Rizzo hopes to see an increase in sales as well as a decrease in product returns.