Google looks for relevancy to search terms as well as quality of content. If you have a mix of text, images and video on your page, you will be bumped up in search results.
With every video embed you do on your website, the video metadata is included and detectable by Google. This will help browsing humans to find your page.
Google pays attention to how many people visit your site, if people return to your site and how long they stay. Quality video content will help your site be more attractive.
Another key factor that Google pays attention to is how many people link to your site. Browsing humans are more likely to share video content than other types of media.
For your benefit and comfort we’ve gathered updated statistics on the rewards of video communication – all in one place!
Read up on the reasons why you should be pivoting your business marketing towards video.
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