New research states that the average human attention span has shrunk by nearly 25% in just 15 years. So what does that mean for us when communicating in a crowded space where everybody is seeking attention? It means two things:
You need to catch the attention in more effective ways than others do. Video has proven to outperform other communication mediums when it comes capture the interest from your audience.
Once you’ve caught the attention you need to retain the attention. A good story in your video is the basis for keeping an audience but you can also add an additional interactive layer that increases the engagement with your audience.
Our way of taking on these two challenges is through the use of what we call Interactive Video.
Through Qbrick’s Video Platform you can add an interactive layer on your video that enables your viewers to engage with you. This can for example be in the form of a Call To Action (CTA) button for a sign-up, a Click-Through link taking you to a website, a download button for a form or as a video where you as a viewer can impact the story depending on choices you make in the video. You can also use the interactive module by integrating your video to any other business system such as an e-commerce platform to enable click-to-buy functionality directly from a video.
