THE SKINNY ON:
Video trends and statistics 2021
Make informed choices! See why professionals are choosing to use video in their internal and external communication.
#1 : Consensus
85% of businesses use video as a marketing tool (Wyzowl)
Why does it matter?
This number has increased by 24% since 2016 (61%) – showing not just a definitive upward trend, but a statement that video communication is now a standard for business communication. Beyond this number, 92% of marketers who use video say that it’s an important part of their marketing strategy, and 99% of people who use video for marketing say they’ll continue using video in 2020 (Wyzowl).
#2 : Attraction
87% of video marketers say video has increased traffic to their website (Wyzowl)
Why does it matter?
To help create an effective customer journey (all the way to conversion) you need to find ways to get people to come to your place of business! As most marketers can confirm, this isn’t easy. Video has proven to be effective in pulling people in – and keeping them there. 81% of video marketers say video has helped increase the average time their visitors spend on page (Wyzowl).
#3 : ROI
73% of B2B marketers say video positively impacts marketing ROI (Tubular insights)
Why does it matter?
Because there are still groups in different business segments who report that they see difficulties in starting their video journeys (according to a study where 37% said that they lacked in-house expertise, and 17% said that they lacked creative ideas for videos) – it’s important to see that the ones who get their foot in the video-production-door actually see great results.
Companies that use videos in their marketing enjoy 27% higher CTR and 34% higher web conversion rates than those who don’t (Vidyard).
#4 : Demand
More than 50% of consumers want to see videos from brands (Hubspot)
Why does it matter?
Making your followers like you is one of the key principles in successfully guiding them towards conversion. And how do you get them to like you? Well, one way is to give them what they want. And research shows that a majority of consumers want videos from the brands they follow, much more than any other type of content. Beyond that, 6 out of 10 people would rather watch online videos than television (Google) – showing that digital content is preferred.
#5 : Virality
92% of users watching video on mobile will share it with others (Wordstream)
Why does it matter?
In the digital world, the idea of “word of mouth” has a much stronger kick to it. For every share your video gets, your content is introduced to several new contact networks – ad infinitum. This, mixed with how much easier it is to share content on digital platforms (and the percentage of people specifically sharing videos is so high) makes for a magical, viral recipe.
Ready to get started?
The statistics tell us that video is engaging, attractive, highly share-able, in demand and effective for businesses. Not only that, most marketers are already there! Let us show you the possibilites.
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