5 creative ways to use video in your marketing

There are several ways you can be more creative with your videos - Let’s look at 5 options to bring you higher engagement, brand recognition and ROI.

More and more companies are investing in video content to produce leads and grow their brand – which is smart in so many ways! While growing your video strategy, you’re in a great position to unlock your creative spirit, stand out from everyone else and add some diversity and fun into your video strategy.

So, you’ve realized the value in video and want to get more creative? Perfect! In a world where video gets increasingly more common as a marketing tool, your creativity is what’s going to set you apart.

As you know, video can be whatever we want it to be. Everything from heavy drama movies and impressive commercials, to short and entertaining TikToks and Gifs. But don’t let that overwhelm you. Start with defining your video strategy, and then move on to ideation where you can unleash your creativity – no matter the budget.

There are several ways you can be more creative with your videos – Let’s look at 5 options to bring you higher engagement, brand recognition and ROI.

1. Connect through behind-the-scenes sneak peeks

Offer your audience an exclusive look behind the scenes of your business or product development process. This could include interviews with team members, glimpses into your workspace, or even a raw vlog style. Humanizing your brand and showing your culture in this way helps build trust and connection with your audience. And it’s fun!

2. Live streaming for authentic audience interactions

Live streaming is becoming increasingly popular because of its personal and engaging feel. The chat interactions, polls and Q&A’s are all ways for the audience to interact with the speaker, which makes the experience 10x more engaging than an ordinary video.

It also adds a layer of authenticity. Not everyone wants to put themselves out there, without being able to edit and cut everything to perfection. We are drawn to people who show their human side – use live streaming to showcase that side of you and your employees.

3. User-generated content raises trust in your brand

Encourage your audience to create and share their own videos related to your product or brand. This could be in the form of testimonials, creative use of your product, or challenges.

Of course you could do these kinds of videos in-house, but seeing actual customers use your products creates more trust, since they are unbiased. It also creates a sense of community around your brand.

4. Animated infographics adds more spice

No one wants stale graphics that look like they were made in the early 00’s. Add a breath of fresh air and make it more engaging by animating your infographics.

You could use motion graphics and animation to visualize data, explain complex concepts or showcase product features. Not only will your information become more digestible, it also adds a creative flair and sense of fun to your content.

5. Interactive videos for top tier engagement

Did you know that you could create videos that allow viewers to actively participate in the content? You can include interactive elements such as clickable hotspots, quizzes, or choose-your-own-adventure style narratives. This is the most engaging type of video, and it makes the whole experience more personalized and memorable.

Here at Qbrick, we love interactive video, and that’s why we’ve built a unique platform for interactive video – For companies who want to increase their revenue and stand out from the competition.

Finally, no matter what creative video strategy you take on, always remember to tailor your video content to your target audience and the platforms where they are most active, and make sure to keep a close eye on analytics to understand what resonates with your audience. Then use the insights to refine your strategy accordingly. And, of course, have fun in the process of reaching your goals. Good luck!

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