How to set your marketing strategy for 2024

Learn how to set a marketing strategy that will put you ahead of the game in 2024.

Even though 2023 hasn’t been easy, there are several companies that have been successful with their marketing efforts. And it is not due to pure luck – more likely because of a well-thought-out and executed marketing strategy.

However, there are hundreds of ways you could create your own strategy. What if you create a poor strategy? And focus on the wrong things? Poor marketing could cost you a lot, and fast. That’s why you need to dig deeper into your marketing efforts and decide on a well-thought-out strategy that connects with your audience and meets your business goals, while creating the most ROI possible.

Here at Qbrick, we have been supporting our customers with marketing strategies for a long time, and here are 5 things that every successful marketing strategy needs to have.

1. Have an audience-centric approach

Understanding your audience is the most important part of growing a company. Still, companies are lacking in this department. You need to have a full grasp of your target audience needs, frustrations and behaviours.

Learn more about your audience through interacting with them. Interviews, polls or gathering information through social media is a great way to start. To keep updating your knowledge, you must use data to see how well your content, ads etc, matches up with your audience’s needs. Then you can iterate and create the best possible campaigns.

2. Set a plan

Next, you need to set a concrete plan – and this is the biggest part of the strategy. Here you need to clearly define what you will do, when you’re doing it, and how it’s going to happen.

Develop a rough plan for the year, and then get into more detail for each quarter, month and week. You can use project management tools to have a clear overview of your projects, and make sure your co-workers can follow along.

In this plan you need to include your content strategy, brand identity, what problems you are solving, and how it all connects to your overall business goals.

Simple, right?

Man and robot

3. Automate, automate, automate

With AI constantly growing in many fields, automation has become the norm for many of our day-to-day tasks. This is the easiest way to become more efficient and spend your resources more wisely. Use automation to streamline repetitive tasks, communicate with your customers even while you sleep, and collect valuable data. Automation is not simply about saving time, it’s about making sure your team is optimized, and free to do what they do best.

4. Become video experts

Video is taking over the world. Don’t believe us? Look at the growth of TikTok and Instagram Reels these past few years. Video is a medium that the new generation is comfortable with, and it’s the most engaging medium out of all.

Some benefits of incorporating video into your content strategy:

Personalize your brand by featuring your employees on video. Getting to see their faces and hear their voices builds trust and creates a more emotional connection to your audience.

It’s the dominating social media. Platforms like Facebook, Instagram, and TikTok heavily favour video content, which gives you more opportunities for organic reach and audience interaction.

More engagement. People are simply more engaged when watching a video than when reading. And an engaged audience are more likely to buy. The most engaging type of video currently, is interactive video.

While this sounds great, remember that low-quality video won’t take you far. Here you can learn how to craft the perfect marketing video, whatever budget you currently have.

5. Stay on top of tech

Only in the past few years, artificial intelligence has become one of the most important tools for marketers. If you don’t know much about AI by now, you’re probably already falling behind. But what’s next? Big companies are working hard on augmented reality, virtual reality and other more interactive tech alternatives to engage our new generation of consumers.

Interactive video is one of the fastest-growing innovations right now, and for a good reason. It is more engaging than regular video, and engagement is the name of the game in 2024. With interactive video you let the viewer decide what to watch and when, and you can guide them exactly wherever you want. Expect higher conversions and happier viewers, without having to be a video editing ninja.

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