Webinars have become an increasingly popular tool for businesses to engage with their audiences, share knowledge, and build a strong online presence. In this blog post, we will take you through the step-by-step process of how we, at Qbrick, created a 30 minute webinar titled “How to Build an Engaging Video Strategy.” From concept development to production & streaming the webinar as a “simulated live event” (and what is that?) using the Qbrick video platform, we’ll provide valuable insights into our journey and what we learned along the way.
Here is how we created an engaging 30 minute webinar using Qbrick.
In this article we'll cover:
Step 1: Concept development
To kick-start the process, we brainstormed various topics. We asked ourselves:
What is a topic that would interest our following and client base?
What is a topic that would help them in their video communication journey?
As our very first webinar, what would be a good starting-off point?
We decided on “How to Build an Engaging Video Strategy” as our webinar theme.
This topic aligned perfectly with Qbrick’s expertise and the needs of our target audience. We identified key aspects to cover, including “why do you need a video strategy?”, “how to build a video strategy” and “how to stand out”.
Step 2: Scriptwriting
Once we had a solid concept, we began the scriptwriting process. We divided the webinar into sections, each focusing on a specific aspect of video strategy.
Our goal was to ensure a smooth flow and seamless transitions between topics. The script was carefully crafted to engage the audience and provide actionable insights. We also incorporated relevant statistics, case studies, and practical tips to make the content more valuable for viewers.
One of our segments was planned to be an inspirational segment, to break off from the traditional theoretical approach of most webinars – and to spark that creative part of our viewers’ minds. We dedicated that segment to our expert area within interactive video, and decided to show off all the amazing projects our clients have created.
Step 3: Filming
With the script finalized, we moved on to the filming stage. We set up a dedicated studio space in our office; a 5×3 meter conference room that we emptied out and blocked off with curtains.
We set up the room with professional lighting, audio and camera equipment to ensure high-quality production.
As our expert presenters, we used in-house personnel to talk about each segment from our own perspective and experience.
The actual visual presentation we chose was a simple one. A chair, a bar table, and a laptop for notes and presentational slides.
In order for us to feasibly get through a 30-minute script, we knew we had to opt for a teleprompter setup. These days, there are many teleprompter solutions that you can find online. Most of the simpler setups are based around using a tablet/phone and mirror to magnify & direct the text towards the presenter.
(There are many teleprompter apps that you can use for ipads and other tablet devices, like this one).
All in all, our filming setup was a mix of professional and basic office supplies. It took us a few hours to mount, and another few hours to film – meaning we were finished within 5-6 hours.
Step 4: Editing & post production
After the filming was complete, we embarked on the editing and post-production process. Our team meticulously reviewed the footage, ensuring smooth transitions, removing any technical glitches, and enhancing visual elements. We also incorporated graphics in the form of title cards, presentation slides and other necessary fill footage to enhance the visual appeal, clarity and experience for our viewers – all in accordance with our brand guide, but also with a new look planned to accompany all future webinars.
Our inspirational segment; “What is interactive video?” was edited together using client testimonials, client showcases and simple typography to inspire and explain the concept and possibilities of interactive video.
Step 5: Streaming as a simulated live event using the Qbrick video platform
Qbrick’s video platform played a crucial role in making our webinar a success. By streaming the recorded webinar as a simulated live event, we were able to create a sense of urgency and foster real-time engagement. The Qbrick platform allowed us to schedule the webinar at a specific date and time, provide interactive features such as live chat and Q&A sessions, and track viewer engagement through analytics.
What does “simulated live” mean?
By “simulated live”, we’re referring to the possibilities of recording an on-demand video and releasing (or “premiering”) the video as a live media at a set time & date. For all intents and purposes, the video will “feel” like a live event for all viewers.
Our chat was filled with comments, ideas, thoughts and questions the entire event – and we were able to answer all of them in real time using the features in Qbrick live manager.
Hosting a “simulated live event” gives you all the perks of live events – urgency & viewer engagement – without all the stress of hosting a true live event.
As soon as the live event was over, the video was automatically released as an on-demand video for future viewers to watch and re-watch at any time, creating opportunities for future content for social media & newsletters.
Conclusion & lessons
Creating an engaging webinar involves a well-structured approach that encompasses concept development, scriptwriting, filming, editing, and streaming. With the Qbrick video platform, we were able to bring our webinar to life and deliver an interactive experience to our audience.
In order to build a sustainable video strategy, and create webinars like this for your own business, we recommend finding a routine and plan that works for you. Hiring professional help to aid in certain areas is also a possibility.
By sharing our behind-the-scenes process, we hope to inspire businesses and individuals to leverage webinars as a powerful tool for knowledge sharing, building brand authority, and engaging with their target audience effectively.
