FC Real Madrid has unveiled “MyMadrid”  a Smart TV application running on Samsung Smart TV. My Madrid application allows users of Samsung televisions, Blu-Ray and Home Cinema devices to access to all relevant information about the club, live scores, photographs, statistics and on demand videos of "Los Blancos". Users can also subscribe to live broadcast of Real Madrid TV (4.99 euros per month) and enjoy content previously not accessible outside the Madrid area.

"This is a beginning of large scale connected TV solutions. For me it also represents a profound change in how content is brought to consumers. Connected TVs enable content owners a direct access to their subscriber sitting comfortably on the sofa. This really is a game-changing era." says Rami Alanko, Country Manager at Qbrick Finland. "We are very excited to provide the solution and are proud to have Real Madrid as a customer."

Qbrick provides online video platform and delivery with payment, ticket and subscriber management services for MyMadrid. The solution is already launched in Spain and is due to global release Q1 2012.

Link to news at Real Madrid website.